19 Sep My Business
How Synergy helped one of Australia’s longest-running organisations deliver a seamless customer experience.
Along with iconic Australian brands such as Holden, The Sydney Morning Herald and David Jones, My Business holds the prestigious title as one of the longest-running organisations in Australia. For more than 190 years, they have been a trusted source of information for businesses of all sizes, offering advice and solutions to boost efficiency and help businesses grow.
But just because their legacy runs deep, doesn’t mean their technology has to live in the dark ages.
“We needed a remote-friendly working solution for our 700 employees to expand mobility access across our frontline workforce – and we needed it fast,” said Conrad.
Solution
Headed up by Senior Consultant, John Reed, the Synergy team used several key activities to inform the direction, including:
Reviewing the IT Strategic Plan and IT Enterprise Architecture with the Chief Digital Officer to ensure consistency with future technology considerations and recommendations.
Extensive consultation with all key business stakeholders, including front-line customer service and support teams and the Customer Experience (CX) executive owner.
An investigation and depiction of current and emerging technology trends that may assist future business enhancement.
Detailed profiling of the existing voice technology platforms, identifying all dependencies and considerations that would impact replacement.
Once this groundwork was established, the Synergy team developed a detailed set of functional, business and technology specifications.
From these specifications, the team then shaped functional requirements, explored potential solution options, and identified best-of-market solution suppliers, before shaping a set of specific recommendations and an implementation approach.
Key recommendations from the Synergy team included:
Investing in foundational platforms for future growth, ensuring the business architecture and platforms in key areas like CX strategy can evolve.
Optimising customer workflow from first point of contact through to engagement, routing to either the best self-service options or the most qualified customer service resources.
Enhancing mobile workforce functionality, allowing contact centre staff to work remotely, and integrating communication with staff who travel to clients.
Results
Although their transformation efforts are ongoing, the My Business team have already started to see the benefits of the changes that Synergy has implemented.
Some notable benefits include:
Enhanced customer experience
by opening more options for communication and servicing with NSW My Business clients.
Greater efficiency
and cost savings through integrated workflows and suggested new resourcing models.
Cost reduction
By procuring new operational functionality “as a service”, My Business were able to minimise up-front capital expenditure, reduce operational support demands, and flatten operations costs.
Ability to refine and optimise customer service
through valuable analytics information on customer needs and behaviour.
Improved call handling quality
through the use of a call recording repository that is used to enhance staff training and analyse customer concerns and feedback.
Is your organisation ready for the digital future?
We’ll review your current capabilities, address technology gaps, and identify solution options including functionality and budget options based on your specific organisational goals.
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