John Reed from Synergy Enterprise Solutions was pivotal in shaping the strategy, managing a rapid formal request to market, and overseeing the complete transformation program. His expertise and in-depth knowledge and support from the wider Synergy team was invaluable to the success of our digital transformation.

Conrad Mackenzie, Chief Digital Officer at Business Australia.

For more than 190 years, Business Australia has stood by business owners to boost efficiency, advocate for better conditions and help them grow. Formerly known as the NSW Business Chamber, they operate across the country and will soon celebrate 195 years in business, making them one of the longest-serving organisations in Australia.


Business Australia needed a future proof telephony and contact centre to service their core customer channel. A solution that quickly migrated them from a redundant platform to a position where they could capitalise on future core systems integration and new systems integration opportunities.


To eliminate a dependence on fixed telephony hardware, embrace a very timely COVID friendly remote working solution and expand mobility access across their frontline workforce.


Business Australia now has the capabilities to keep pace with their customers and support their 700 employees across Australia to deliver a seamless customer experience for many years to come.

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