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Traditional business planning models say that the business strategy should dictate the technology strategy which in turn dictates the CX technology we implement. But what if we have this upside down? If we’re striving to be customer-centric, why are our customers at the bottom of...

Traditional business planning models say that the business strategy should dictate the technology strategy which in turn dictates the CX technology we implement. But what if we have this upside down? If we’re striving to be customer-centric, why are our customers at the bottom of...